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Manager as Leader, Mentor and Coach
Managers need to develop themselves to create environment where the team can achieve the business goals with harmony and positive...
Agnes Sopel
Apr 22, 20213 min read
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STP - fundamentals
The key role of marketing is to understand the nature of the market. It should not be presumed that there is one product or service that...
Agnes Sopel
Apr 18, 20215 min read
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Poor performance
When looking at the employee performance, it cannot be presumed that the employees are always compliant with the objectives and goals...
Agnes Sopel
Apr 17, 20211 min read
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Is your performance management system effective?
Managers have to deliver their business performance objectives set. And consequently, they expect the team to deliver their targets and...
Agnes Sopel
Apr 17, 20214 min read
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Motivation and organisational change
Motivation is most likely one of the most interesting concepts of employee behaviour in the recent years. For decades we try to answer...
Agnes Sopel
Apr 17, 20215 min read
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What motivates your team? Theory review.
Latest research performed by CIPD reviled that almost 50% of the UK workforce are disengaged with their work and have no strong...
Agnes Sopel
Apr 12, 20214 min read
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Marketing plan - we have arrived!
Marketing plans need to be carried out in a cost effective manner. In many cases the marketing planning is based the overall business...
Agnes Sopel
Apr 11, 20214 min read
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Market research - the fundamental concepts
There is a considerate confusion and debate over the term of "market research". However, generally it is considered as research into...
Agnes Sopel
Apr 11, 20216 min read
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Managing market information - are we doing it right?
The risk associated with taking and implementing business decisions could be significant, especially if substantial financial resources...
Agnes Sopel
Apr 11, 20215 min read
5 views
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New insights into data analytics
I have recently been fascinated with the data analytics concept. I have done some research and it lead me to few great insights that are...
Agnes Sopel
Apr 8, 20214 min read
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Providing good customer service is not enough!
Customer service is about treating the customer is appropriate way, with the goal of satisfying them and ensuring they will return to...
Agnes Sopel
Apr 6, 20217 min read
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You don't have to get into a certain market, you can create your own. Bring the light!
There is many reasons why we would like to strengthen our marketing skills. Perhaps you are running your own small selling business on...
Agnes Sopel
Apr 5, 20218 min read
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Impact of customers and suppliers national culture on organisational culture
An organisation does not operate in splendid isolation. Customers and suppliers are often organisations as well. When managers are...
Agnes Sopel
Mar 29, 20215 min read
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Change Management and coaching - sometimes playing it safe is the riskiest strategy of all
When a manager is required to implement change, it will inevitably mean modifying the way people behave. As you have probably found from...
Agnes Sopel
Mar 28, 202110 min read
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Public Relations Strategy
Constructing a strategic plan for public relations campaign is primary composed of four steps: Using research to define the problem or...
Agnes Sopel
Mar 27, 202112 min read
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An organisation is not a place of work, but a group of people.
An organisation is a group of people. It is different to define an organisation, because they are different. The difference may depend on...
Agnes Sopel
Mar 22, 20217 min read
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Marketing concept. What drives purchasing decisions?
In my previous blog " What has marketing become?" I have been assessing the meaning of marketing concept and the importance of...
Agnes Sopel
Mar 21, 20219 min read
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What has marketing become?
What is marketing? It should be clear that marketing professionals are concerned with ensuring the best fit between what the organisation...
Agnes Sopel
Mar 20, 20217 min read
22 views
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EU Customs and Compliance
What is customs compliance? Custom compliance need to be performed when goods arriving into EU from a third country. There are a lot of...
Agnes Sopel
Feb 2, 202115 min read
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Mediation
What is mediation? Mediation is a process under which the parties submit their dispute to an impartial person, a mediator, who assist...
Agnes Sopel
Jan 18, 202118 min read
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