Agnes Sopel
"The whole is greater than the sum of its parts" - key ingredients of modern teams.
Groups in a workplace can be complex and they can cause conflict. We understand that at work groups must work together effectively. This...
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Agnes Sopel
Apr 26, 20218 min read
Promotional tools
Advertising, promotion, personal selling and PR are the most visible activities of a marketing departments. This type of communication...
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Agnes Sopel
Apr 25, 20216 min read
"Value for money" or "price war"?
Pricing may be one of the most important issues for the marketers. It also considers all the other elements of the marketing mix, because...
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Agnes Sopel
Apr 25, 20214 min read
Branding and Product packaging
Consumers can be very confused when many products on the market from different producers are very similar to each other. But some smart...
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Agnes Sopel
Apr 25, 20214 min read
Is your product the "Star", "Cash Cow" or the "Dog"?
Marketing defines a product as being a source of benefits. The product is more than just a psychical item. Brand, packaging, experience...
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Agnes Sopel
Apr 24, 20218 min read
How your product continues to resist the competitors? Branding - pricing - promoting
In my previous article I was exploring on different stages in new product development as well as the risks associated with new product...
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Agnes Sopel
Apr 22, 20213 min read
How to improve your chances for successful new products? Stages of product development.
All products have to be developed at some stage. Each of the products that we see, once was an idea. Some of the products will be at a...
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Agnes Sopel
Apr 22, 20213 min read
Manager as Leader, Mentor and Coach
Managers need to develop themselves to create environment where the team can achieve the business goals with harmony and positive...
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Agnes Sopel
Apr 18, 20215 min read
STP - fundamentals
The key role of marketing is to understand the nature of the market. It should not be presumed that there is one product or service that...
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Agnes Sopel
Apr 17, 20211 min read
Poor performance
When looking at the employee performance, it cannot be presumed that the employees are always compliant with the objectives and goals...
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Agnes Sopel
Apr 17, 20214 min read
Is your performance management system effective?
Managers have to deliver their business performance objectives set. And consequently, they expect the team to deliver their targets and...
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Agnes Sopel
Apr 17, 20215 min read
Motivation and organisational change
Motivation is most likely one of the most interesting concepts of employee behaviour in the recent years. For decades we try to answer...
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Agnes Sopel
Apr 12, 20214 min read
What motivates your team? Theory review.
Latest research performed by CIPD reviled that almost 50% of the UK workforce are disengaged with their work and have no strong...
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Agnes Sopel
Apr 11, 20214 min read
Marketing plan - we have arrived!
Marketing plans need to be carried out in a cost effective manner. In many cases the marketing planning is based the overall business...
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Agnes Sopel
Apr 11, 20216 min read
Market research - the fundamental concepts
There is a considerate confusion and debate over the term of "market research". However, generally it is considered as research into...
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Agnes Sopel
Apr 11, 20215 min read
Managing market information - are we doing it right?
The risk associated with taking and implementing business decisions could be significant, especially if substantial financial resources...
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Agnes Sopel
Apr 8, 20214 min read
New insights into data analytics
I have recently been fascinated with the data analytics concept. I have done some research and it lead me to few great insights that are...
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Agnes Sopel
Apr 6, 20217 min read
Providing good customer service is not enough!
Customer service is about treating the customer is appropriate way, with the goal of satisfying them and ensuring they will return to...
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Agnes Sopel
Apr 5, 20218 min read
You don't have to get into a certain market, you can create your own. Bring the light!
There is many reasons why we would like to strengthen our marketing skills. Perhaps you are running your own small selling business on...
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Agnes Sopel
Mar 29, 20215 min read
Impact of customers and suppliers national culture on organisational culture
An organisation does not operate in splendid isolation. Customers and suppliers are often organisations as well. When managers are...
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