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  • Writer's pictureAgnes Sopel

Initiating Success: Delving into the First Phase of Project Management




In the vast realm of project management, the initiation step stands as the inaugural phase where the project gradually starts to materialize. Through meticulous evaluation of stakeholder needs and precise budget planning, the phase ensures that the project is not only viable but is also anchored in realistic expectations and strategic methodologies.


Stakeholder’s Involvement: A Crucial Pillar of Project Initiation


Stakeholders wield a substantial influence over a project, providing crucial feedback, guidance, and resources. Identifying and involving the right stakeholders from the onset is paramount. Understanding what they aim to accomplish and identifying vital tasks becomes an essential precursor to defining the project’s trajectory. Throughout the project's lifecycle, safeguarding stakeholder value remains an ongoing necessity, ensuring their needs and expectations are continuously met.


Setting the Groundwork with SMART Goals


In navigating through the initiation phase, setting SMART (Specific, Measurable, Achievable, Relevant, Time-Bound) goals acts as a guiding beacon.

Example of SMART goals:

  1. Launch a New Product: Increase the company's market share by 10% by launching a new product within the next 12 months.

  2. Customer Satisfaction: Achieve a customer satisfaction rate of at least 95% over the next quarter.

  3. Website Traffic: Enhance website traffic by 30% through implementing a new marketing strategy in the coming six months.

  4. Cost Reduction: Decrease production costs by 15% over the next fiscal year through process optimization and vendor renegotiation.

  5. Employee Training: Ensure 90% of the staff undergo a specialized training program within the next eight months to enhance their skills.

Defining Requirements and Deliverables


Understanding and defining the requirements and deliverables are pivotal in clearly delineating what needs to be accomplished. Establishing a clear picture of what the stakeholders can expect upon project completion forms the backbone of the project planning.

Examples of Deliverables:

  1. A fully functional e-commerce website.

  2. A comprehensive employee training program.

  3. A detailed market research report.

  4. An upgraded customer relationship management (CRM) system.

  5. A new product prototype.

Essential Project Documents


- Statement of Work (SOW)

The SOW is pivotal, defining what the project will encompass and delineating the methodology to achieve it. It acts as a contractual agreement between parties, elucidating every pivotal detail, from the scope, goals, and deliverables to financial matters, payment schedules, and other relevant agreements.


The Statement of Work (SOW) is an essential document in project management, providing a detailed explanation of the work required for a specific project. It acts as a kind of agreement between stakeholders, outlining the project’s objectives, scope, timelines, deliverables, and much more, adhering to best practices as suggested by PMBOK (Project Management Body of Knowledge). Below is an expanded table format for the SOW, considering various aspects and sections typically found in such a document:







- Project Planning Worksheet

This living document captures all project information, offering a consolidated view and ensuring that every detail is meticulously recorded and easily accessible. It remains flexible, adjusting as the project evolves.


Project Planning Worksheet is a vital document that consolidates key project information, tracking, and management data in one place. Here's a detailed example of a Project Planning Worksheet that adheres to PMBOK principles:





Additional Notes:

  • Project Name: A clear identifier that succinctly describes the project.

  • Objective: A high-level description of what the project aims to achieve.

  • Scope: A brief detailing of the work involved, areas impacted, and deliverables expected.

  • Milestones: Define important phases in the project with associated target completion dates.

  • Dependencies: Recognize and outline dependencies that can impact project timelines.

  • Risks: Identify potential threats and outline management and mitigation plans.

  • Stakeholders: Name and role of individuals or groups with a vested interest in the project.

  • Communication Plan: Establish protocols for how project communications will be handled.

  • Resource Plan: Identify and allocate resources, ensuring they are effectively utilized.

  • Quality Metrics: Define metrics and standards that the project’s outputs should meet.

  • Issue Log: Maintain a log of issues encountered and actions taken to resolve them.

  • Change Log: Document any changes in scope, timelines, resources, etc., with appropriate approvals.

  • Lessons Learned: Consolidate learning from the project for future reference and improvement.

This Project Planning Worksheet is designed to be a living document, meaning it should be continuously updated and referred to throughout the entire project lifecycle. It helps ensure all aspects of the project are transparent and can be efficiently managed and tracked by all stakeholders.


- Project Charter

The Project Charter stands as a formal, potentially legally binding document that signals the official commencement of the project. It encompasses key details, such as scope, deliverables, budget, and team responsibilities, offering a comprehensive view of what the project will entail.


A Project Charter, per PMBOK guidelines, is a critical document that formally authorizes the existence of a project and provides the project manager with the authority to apply organizational resources to project activities. Below is an enhanced table example of a Project Charter with diverse fields that might be adapted according to specific project needs:







The initiation phase is the cornerstone upon which a project’s success is built. By ensuring clarity and alignment in stakeholder expectations, SMART goals, requirements, deliverables, and pivotal project documents, project managers set the stage for a project that is not only viable but also strategically positioned for success.

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